The album title was confirmed on September 1, 2009, in a promotional video for the new single Pussy released September 18, 2009, in the European Union, and September 19, 2009, in the United States. The single's B-side is "Rammlied".
The video for "Pussy" was released 2 days before the single on the adult website Visit-x. The video features explicit scene of male and female nudity as well as body-doubles of the band members engaging in sexual activity with women.
In July 2009, a promo version of the title track, "Liebe ist für alle da", leaked onto the internet, along with various promotional materials.
As of October 16, 2009, pictures taken throughout the recording of the album are available on here.
The album was released on October 16, 2009, in Europe and October 20 in the U.S. It became platinum in Finland before its release, solely from pre-release sales. It debuted at number 3 on the French charts, making it Rammstein's most commercially successful album in France. Furthermore, the album reached number 13 on the U.S charts, making it Rammstein's most commercially successful release in the United States.
According to Richard Kruspe, "B********" does not stand for "Bastard", but for "Bückstabü", a word made up by the band to mean whatever the listener wants it to mean.
Paul Landers stated that tracks which did not make it on the album will appear as B-sides on singles and there will be a special edition of the album with five bonus tracks.
The song "Frühling in Paris" features lyrics from the song "Non, je ne regrette rien" by Edith Piaf.
The album was added to the index of the Bundesprüfstelle für jugendgefährdende Medien (Federal Department for Media Harmful to Young Persons) in Germany, most likely due to the track "Ich tu dir weh" and a picture inside the packaging displaying Richard Z. Kruspe beating a nude woman. This means that only adults can purchase the album, additionally, it must not be displayed in stores where minors have access As a consequence, the album is going to be re-released in Germany in an edited version without the censored track and picture.
On 2009-11-08, Rammstein played their first show for their Liebe Ist Fur Alle Da tour in Lisbon, Portugal, their first live show in 4 years.
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